HELLO!
I’M LUKE GRESSER
ABOUT ME
I graduated with honors from the University of San Francisco in May of 2020 with a focus on marketing. After graduating from college, I joined Wells Fargo to work at the intersection of technology and business. As a part of the Innovation and Product Operations team, I help apply agile at scale as a scrum master.
I live in San Francisco because I love the energetic work atmosphere and the open, accepting culture. I have extensive and varied work and life experiences. Outside of work, I am an avid gardener, cook, skateboarder, and I am conversationally proficient in Spanish. I used to be in the restaurant business and helped open two award-winning restaurants in Phoenix, AZ. I am self-taught in SQL and computer programming.
I am the proud father of a 9lb dog named Charlie.
ACADEMICS
BA BUSINESS ADMINISTRATION
USF, 2020
I graduated cum laude (3.74 GPA) in May from the University of San Francisco. I enjoyed classes in marketing, economics, business analytics, and SQL. Throughout my entire academic career, I had internships and jobs. I had the opportunity to be a Teacher's Assistant for a class called Applied Business Technologies that teaches SQL and project management. I was hired because of my SQL experience. I immensely enjoyed my experience at the University of San Francisco. The university prepared me to be competent and effective in the work force.
July 2022 - Present
Uses Jira, Confluence, and Jira Align to manage the work for an international, cross functional team.
Leads agile ceremonies including stand ups, sprint reviews, retrospectives, and team agreements.
Increases team participation in scrum rituals through use of tools like Teams Whiteboard and Jira’s Planning Poker.
Reviews with team the relative estimation to increase story points per sprint while maintaining a consistent velocity.
Ensures that the team adheres to scrum values and achieves the organization’s goals
Joined multiple scrum teams (Wallet Provisioning and Claims)
Worked remotely with cross-functional teams across the country and in India
July 2021 - July 2022
Became certified as an IIBA Agile Analyst and learned to apply agile through the Agile Associate program.
Created, updated, and deleted requirements for software development projects in the system of record called Jama.
Managed intersections with other teams on large, interconnected software projects.
Wrote user stories in the BDD format for automated testing.
Jan 2020 - July 2021
DIGITAL MARKETING MANAGER,
YUMA SWAP MEET
Manage Digital & Facebook marketing strategy for the largest outdoor market in Southern Arizona (10,000 attendees per week).
Work with executives and operations team to develop and implement strategy, including identifying target market segments based on geography, age, language, interests, and other factors.
Design and run Google and Facebook ad campaigns with unique copy and creative aimed at target markets.
Integrate online with traditional media campaigns, targets, and marketing.
Reduced the cost per click from >$1.30 to <$.24 by actively managing targets, placement, and dynamic creative.
Create regularly scheduled organic posts and posted content in real-time when necessary.
Manage my schedule while working remotely with company teams.
Sept 2109 - Dec 2019
TEACHER'S ASSISTANT, UNIVERSITY OF SAN FRANCISCO
Taught SQL using MySQL and helped students identify errors in their SQL code in MySQL Workbench.
Taught students project management with Smartsheet Gant Charts.
Graded assignments and identified instances of academic dishonesty.
Created detailed reports for the professor after every assignment and exam.
Jan 2019 - Dec 2019
MARKETING STRATEGY INTERN, CATALYST S+F
Conducted marketing research for clients ranging from established wineries to hardware startups.
Created 20+ strategy and research presentations.
Contributed to strategy meetings and client calls.
Jan 2018 - Apr 2018
VBA PROGRAMMER,
EB-5 NEW YORK STATE
Automated accounting tasks in Excel using VBA
Created dynamic, one-click solutions to make work faster and reduce errors.
Self-taught using online resources, videos, and documentation.
Worked with the executive team but was remote and self-directed.
Visualized data with Tableau
Jun 2017 - Jan 2018
STAFF ANALYST INTERN,
INDEPENDENT TAX REPRESENTATIVES
Filed property tax appeals in most California counties.
Appraised the value of commercial real estate and high-end residential homes.
Drafted appeals for hearings that successfully lowered my client’s taxes.
Met with assessors from Alameda County for finding of facts and to challenge their assessment.
Used Microsoft Excel for almost every task.
Kept meticulous records of documents filed and received from the local government assessors
MY SKILL SET
TECHNOLOGY
A combination of what I have learned in school, work, and on my own.
SQL:
I am competent with SQL. While at USF, I studied SQL. I taught students and graded assignments in SQL as a Teacher's Assistant.
Web Development:
I am self-taught in HTML, CSS, and JavaScript.
Shopify:
I have built multiple Shopify websites for art projects using print on demand.
Excel:
I have real-world experience with Excel. I have written macros in VBA to automate Excel processes.
Tableau:
I learned Tableau at USF and I have used it to visualize data at work.
Programming:
I have valuable skills needed by high tech companies. I am competent at writing scripts and debugging in multiple languages.
I love to learn and apply new skills and technologies.
MARKETING
Strategy and Digital Marketing
At USF, I studied marketing research and digital marketing. I applied my academic knowledge as a strategist intern at a San Francisco based marketing firm called Catalyst SF, where I conducted marketing research, presented competitive research and strategies. I took part in strategy meetings.
I recently ran digital marketing for the largest outdoor marketplace in southern Arizona. In my position, I focused on identifying target markets and creating the best content to reach them. I ran the Facebook page, Facebook ads, logo design, and Facebook competitions. I also made sure to integrate digital and physical marketing and media.
I am excited by SMS marketing. I completed the SMS certification course offered by Postscript and I am looking forward to incorporating SMS marketing into future marketing efforts.
PROJECTS
SHOPIFY
My brother is a graffiti artist. I built this website to help him sell his art, promote his live events, and to help him get more live graffiti jobs.
WEBSITES
All sites were created using HTML, CSS, and JavaScript or jQuery
I built this project as an assignment for Free Code Camp. It uses the Wikipedia API.
TINKERCAD
Remote Controlled Airplane Design
This project is the design for a remote control plane that I built with my friends at the University of San Francisco. The plane was built from a kit and was very successful. I ending up 3D printing parts to add flair to our plane. You can view my design in 3D at tinkercad.com.
username lwgresser@dons.usfca.edu
password Cromwell123
